http://geekswithblogs.net/ajames/archive/2006/07/13/84994.aspxExcerpt:"That really got me thinking: So maybe SOA is just away of IT, Operations and Business being able to describe services needed to deliver success for the business! or just an elephant!"So simple my 9 year old and wife get it. I've spent hours, weeks, months of effort trying to explain and define SOA using PowerPoint decks and debating with colleagues. All this time it was just an elephant!